Coming out on DVD Tuesday: FIREPROOF, one of the most profitable movies ever made!

Last fall, a small, unheralded movie called Fireproof (IDP/Samuel Goldwyn) arrived in theatres and became a huge surprise hit and among the most profitable movies ever made (at least according to budget-to-gross ratio). Now that the film will be released on DVD this Tuesday (January 27), I thought it was worth revisiting the mysterious recipe for the movie’s success.


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